US 6,983,272 B2 | ||
System and method for influencing a position on a search result list generated by a computer network search engine | ||
Darren J. Davis, Rowland Heights, Calif. (US); Matthew Derer, Sierra Madre, Calif. (US); Johann Garcia, Chino Hills, Calif. (US); Larry Greco, Glendale, Calif. (US); Tod E. Kurt, Pasadena, Calif. (US); Thomas Kwong, Temple City, Calif. (US); Jonathan C. Lee, Culver City, Calif. (US); Ka Luk Lee, San Gabriel, Calif. (US); Preston Pfarner, Pasadena, Calif. (US); and Steve Skovran, Pasadena, Calif. (US) | ||
Assigned to Overture Service, Inc., Pasadena, Calif. (US) | ||
Filed on Jul. 30, 2001, as Appl. No. 9/918,241. | ||
Application 09/918241 is a continuation of application No. 09/322677, filed on May 28, 1999, granted, now 6,269,361. | ||
Prior Publication US 2001/0047354 A1, Nov. 29, 2001 | ||
Int. Cl. G06F 17/30 (2006.01) |
U.S. Cl. 707—3 | 28 Claims |
1. A method of generating a result list in response to a computer user entering a keyword, comprising:
storing a plurality of listings, where each listing is associated with an information provider, at least one keyword, a money
amount, and a computer network location;
receiving a keyword entered by a user;
identifying at least some listings having a keyword generating a match with the keyword entered by the user;
ordering the identified listings based at least in part on the money amounts for the respective identified listings;
generating a result list including at least some of the ordered listings;
displaying the result list to the user;
receiving a retrieval request from the user to retrieve information associated with a listing selected from the result list
and charging to an account of the information provider associated with the selected listing an amount related to the money
amount associated with the selected listing for each retrieval request;
providing an information provider with online authenticated login access permitting the information provider to modify the
money amount associated with the listing of the information provider; and
at the request of an information provider provided with login access, automatically estimating the cost of including an information
provider listing in the database for a specified time period;
wherein the displayed listings which generate a charge to the information provider are identified in the display as paid listings.
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