US 6,982,708 B1
Visually displaying sequentially ordered data for mining
Teresa Mah, Redmond, Wash. (US); Ying Li, Bellevue, Wash. (US); Brian Burdick, Bellevue, Wash. (US); and Kevin Paul Kornelson, Redmond, Wash. (US)
Assigned to Microsoft Corporation, Redmond, Wash. (US)
Filed on Nov. 21, 2002, as Appl. No. 10/301,220.
Application 10/301220 is a continuation in part of application No. 10/056766, filed on Jan. 25, 2002.
Int. Cl. G06F 17/00 (2006.01)
U.S. Cl. 345—418 41 Claims
OG exemplary drawing
 
1. In a computer system having a graphical user interface including a display and a user interface selection device, a method of displaying a funnel from clickstream data to a user for analysis, said funnel representing an ordered path of web pages successively viewed by a plurality of users, said method comprising:
displaying the funnel as a hierarchy on the display, said hierarchy having one or more nodes each corresponding to at least one of the web pages, each of the nodes having a retention rate associated therewith;
receiving from the user a selection corresponding to one or more of the nodes via the user interface selection device;
receiving an execution signal from the user via the user interface selection device to perform an operation as a function of the retention rate associated with the selected nodes; and
altering the displayed hierarchy on the display in response to the received execution signal to indicate a result of the performed operation.