US 6,983,320 B1 | ||
System, method and computer program product for analyzing e-commerce competition of an entity by utilizing predetermined entity-specific metrics and analyzed statistics from web pages | ||
Jason B. Thomas, Arlington, Va. (US); Mark J. Bildner, Alexandria, Va. (US); Brandy M. Thomas, Arlington, Va. (US); Christopher D. Young, Washington, D.C. (US); Richard P. Moore, Potomac Falls, Va. (US); Ross A. Biro, Alexandria, Va. (US); Alissa S. Pemberton, Washington, D.C. (US); and Diane B. Perlman, Silver Spring, Md. (US) | ||
Assigned to Cyveillance, Inc., Arlington, Va. (US) | ||
Filed on May 23, 2000, as Appl. No. 9/576,895. | ||
Int. Cl. G06F 15/173 (2006.01) |
U.S. Cl. 709—224 | 11 Claims |
1. A method for analyzing a e-commerce competition of an entity, comprising the steps of:
(1) collecting pages that are commonly transmitted over a computer network;
(2) collecting external data not directly retrievable from said pages;
(3) classifying said pages using said external data and said pages according to a series of predetermined entity-specific
metrics defining information relevant to the entity;
(4) measuring a number of occurrences that each of said pages falls within each of said series of predetermined entity-specific
metrics, wherein said measuring step comprises:
parsing content of said pages using predetermined categories of key words;
searching for at least one key word in the predetermined categories; and
scoring a subset of said pages utilizing at least one key word and analyzed statistics based on an amount of key words found
on a page;
(5) comparing said number of occurrences that each of said pages falls within each of said series of predetermined entity-specific
metrics to a predetermined n-list of values for each of said series of predetermined entity-specific metrics; wherein said
n-list represents a selective sampling in order to compare the entity;
(6) delivering a benchmark for the entity based on (5);
(7) repeating steps (1)–(6) to obtain a list of benchmarks for other entities; and
(8) generating a report comparing said benchmark with said list of benchmarks, wherein said report compiles the analyzed statistics
from said pages and prioritizes said pages utilizing the predetermined entity-specific metrics to combine said analyzed statistics
and said external data.
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