1. A method for increasing player participation in a gaming device, comprising: providing a game having a hit frequency for
each winning outcome;
assigning a non-monetary prize to each winning outcome, the prize having a player perceived value greater than an acquisition
cost of the prize, and wherein the player perceived value is a monetary value the player associates with the non-monetary
prize; and
configuring the gaming device to increase player participation in the gaming device, wherein a player-perceived performance
value of the gaming device is greater than a device performance value of the gaming device, wherein the player-perceived performance
value is a sum of a product of the hit frequency for each winning outcome and the player perceived value, and the device performance
value is a sum of a product of the hit frequency for each winning outcome and an assigned pay table value.
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