CPC G06Q 30/0245 (2013.01) [G06N 20/00 (2019.01); G06Q 30/0269 (2013.01)] | 16 Claims |
1. A method, comprising:
selecting survey data from a survey database that relates to an advertisement;
training a model to predict heterogeneous treatment effects on the survey data, wherein the model rank-orders individuals by treatment effect;
identifying persuadable customers from the survey database for the advertisement based on the rank-ordering;
generating a customer list using personally identifiable information for the persuadable customers in the survey database; and
directing the advertisement to a networking website, wherein a subset of users of the networking website that shares characteristics with customers on the customer list is selected to receive the advertisement.
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