CPC G06F 11/3688 (2013.01) [G06F 11/3438 (2013.01); G06F 16/957 (2019.01)] | 20 Claims |
1. A method comprising:
obtaining click track data for a plurality of users by tracking user click paths through an online interface;
collecting publicly observable attributes of each user based on their interactions with the online interface, and
collecting non-publicly observable attributes of each user, the non-publicly observable attributes comprising at least self-reported data from the user from one or more responses of the user to screening questions of one or more online surveys taken by the user;
filtering the click track data based on the publicly observable and non-publicly observable attributes;
enumerating, in an aggregated format, distinct filtered click paths of the users based on the filtered click track data; and
presenting, within a testing interface, an interactive representation of the distinct filtered click paths for exploring different insights and metrics within the represented click paths.
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