US 12,170,818 B2
Methods and apparatus to calibrate audience measurement ratings based on return path data
Anthony P. Venetucci, Hampshire, IL (US); David J. Kurzynski, South Elgin, IL (US); Molly Poppie, Arlington Heights, IL (US); Jonathan Sullivan, Hurricane, UT (US); Bruce Hoynoski, Oldsmar, FL (US); and Christine Pierce, Palm Harbor, FL (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Jun. 8, 2023, as Appl. No. 18/331,538.
Application 18/331,538 is a continuation of application No. 17/851,990, filed on Jun. 28, 2022, granted, now 11,716,511.
Application 17/851,990 is a continuation of application No. 17/387,878, filed on Jul. 28, 2021, granted, now 11,405,690, issued on Aug. 2, 2022.
Application 17/387,878 is a continuation of application No. 16/779,008, filed on Jan. 31, 2020, granted, now 11,089,365, issued on Aug. 10, 2021.
Application 16/779,008 is a continuation of application No. 16/382,848, filed on Apr. 12, 2019, granted, now 10,560,744, issued on Feb. 11, 2020.
Application 16/382,848 is a continuation of application No. 15/693,137, filed on Aug. 31, 2017, granted, now 10,277,944, issued on Apr. 30, 2019.
Claims priority of provisional application 62/428,344, filed on Nov. 30, 2016.
Prior Publication US 2023/0319351 A1, Oct. 5, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/45 (2011.01); H04H 20/00 (2009.01); H04H 60/64 (2008.01); H04N 21/25 (2011.01); H04N 21/258 (2011.01); H04N 21/438 (2011.01); H04N 21/442 (2011.01); H04N 21/475 (2011.01); H04N 21/658 (2011.01); H04H 60/51 (2008.01); H04H 60/66 (2008.01)
CPC H04N 21/4524 (2013.01) [H04H 20/00 (2013.01); H04H 60/64 (2013.01); H04N 21/251 (2013.01); H04N 21/25891 (2013.01); H04N 21/4383 (2013.01); H04N 21/44213 (2013.01); H04N 21/44222 (2013.01); H04N 21/4756 (2013.01); H04N 21/6582 (2013.01); H04H 60/51 (2013.01); H04H 60/66 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computing system for calculating media ratings in a region of interest comprising:
a processor; and
a non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by the processor, cause performance of a set of operations comprising:
determining a subscriber calibration factor for media based on first panel tuning information obtained from first metering devices in first panelist households that subscribe to a content provider that provides media through return path data (RPD) devices, wherein the first panel tuning information comprises an identifier of a respective RPD device of the RPD devices and an indication that the respective RPD device is capable of reporting a portion of the first panel tuning information;
determining a nonsubscriber calibration factor for the media based on second panel tuning information obtained from second metering devices in second panelist households that do not subscribe to the content provider, the first and second panel tuning information associated with the media delivered to respective ones of the first and second panelist households via media devices for which RPD tuning information is not available; and
determining a final rating for the media based on an initial rating for media provided in the region of interest, the subscriber calibration factor, and the nonsubscriber calibration factor, the initial rating based on RPD tuning information obtained from RPD devices in subscriber households of the region of interest, wherein the subscriber households subscribe to the content provider.