CPC H04N 21/4524 (2013.01) [H04H 20/00 (2013.01); H04H 60/64 (2013.01); H04N 21/251 (2013.01); H04N 21/25891 (2013.01); H04N 21/4383 (2013.01); H04N 21/44213 (2013.01); H04N 21/44222 (2013.01); H04N 21/4756 (2013.01); H04N 21/6582 (2013.01); H04H 60/51 (2013.01); H04H 60/66 (2013.01)] | 20 Claims |
1. A computing system for calculating media ratings in a region of interest comprising:
a processor; and
a non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by the processor, cause performance of a set of operations comprising:
determining a subscriber calibration factor for media based on first panel tuning information obtained from first metering devices in first panelist households that subscribe to a content provider that provides media through return path data (RPD) devices, wherein the first panel tuning information comprises an identifier of a respective RPD device of the RPD devices and an indication that the respective RPD device is capable of reporting a portion of the first panel tuning information;
determining a nonsubscriber calibration factor for the media based on second panel tuning information obtained from second metering devices in second panelist households that do not subscribe to the content provider, the first and second panel tuning information associated with the media delivered to respective ones of the first and second panelist households via media devices for which RPD tuning information is not available; and
determining a final rating for the media based on an initial rating for media provided in the region of interest, the subscriber calibration factor, and the nonsubscriber calibration factor, the initial rating based on RPD tuning information obtained from RPD devices in subscriber households of the region of interest, wherein the subscriber households subscribe to the content provider.
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