US 12,169,451 B1
Usability click tracking with navigable click paths
Alexander Barza, Cambridge, MA (US); Frank Chiang, Boston, MA (US); Dustin Garvey, Exeter, NH (US); Charlie Hoang, Boston, MA (US); Laryssa Costa De Souza, Boston, MA (US); and Jessica Yau, Boston, MA (US)
Assigned to Wevo, Inc, Boston, MA (US)
Filed by Wevo, Inc., Boston, MA (US)
Filed on Dec. 21, 2023, as Appl. No. 18/392,803.
Int. Cl. G06F 11/36 (2006.01); G06F 11/34 (2006.01); G06F 16/957 (2019.01)
CPC G06F 11/3688 (2013.01) [G06F 11/3438 (2013.01); G06F 16/957 (2019.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
obtaining click track data for a plurality of users by tracking user click paths through an online interface;
collecting publicly observable attributes of each user based on their interactions with the online interface, and
collecting non-publicly observable attributes of each user, the non-publicly observable attributes comprising at least self-reported data from the user from one or more responses of the user to screening questions of one or more online surveys taken by the user;
filtering the click track data based on the publicly observable and non-publicly observable attributes;
enumerating, in an aggregated format, distinct filtered click paths of the users based on the filtered click track data; and
presenting, within a testing interface, an interactive representation of the distinct filtered click paths for exploring different insights and metrics within the represented click paths.